Our Work
Collibra
From Software Unknown to Unicorn
The Challenge
- Belgian data software firm Collibra enters a crowded US tech market with little to no brand awareness
- The concept of data governance is still emerging, but its esoteric nature makes the topic a sleeper for most business audiences
The Strategy
- Make data governance relevant and compelling by putting hard business value against it
- Focus on Collibra’s “purpose-built” approach vs. competitive solutions that treat governance as an afterthought
- Humanize Collibra’s technology so media and buyers could appreciate its value
- Identify opportunities via trendspotting and social listening (GDPR, data privacy, the Facebook data breach) to promote thought leadership, position data governance as an existential issue
- The secret sauce: share a provocative POV
The Results
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Earned Industry Recognition
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Share of Voice Skyrocketed
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Secured Funding from Leading VCs
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Company Valuation Soars into Billions
![Wall Street Journal logo Wall Street Journal logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/the-wall-street-journal_logo.png?width=200&height=100&name=the-wall-street-journal_logo.png)
![Forbes logo Forbes logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/forbes_logo.png?width=200&height=100&name=forbes_logo.png)
![Mashable logo Mashable logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/mashable_logo.png?width=200&height=100&name=mashable_logo.png)
![Engineering.com logo Engineering.com logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/engineering.com_logo.png?width=200&height=100&name=engineering.com_logo.png)
More case studies
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Altair
AI, HPC, and Simulation Tech Converge to Create Business Advantage
Let's connect
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