Connecting the Dots Between Design/Optimization and Innovation
The Challenge
Despite being a top player in its industry, Altair had received little media attention, especially by business reporters, because of its highly-technical solutions
Tier One’s challenge was to raise Altair’s profile by breaking through to top publications without losing the message of Altair’s solutions
The Strategy
Raise Altair’s brand recognition through better storytelling
Demonstrate how Altair’s AI + data analytics + simulation design represents the future of innovation
Use customers as proof points to drive breakthrough awareness
The Results
Secured 65+ Feature Stories on Altair’s Tech Within Just Two Years
Share of Voice Skyrocketed
Media Coverage Features Outstanding Message Pull-Through
