Tier One Partners Wins 2010 SABRE Award

Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," announced today the agency was the recipient of a 2010 SABRE Award on behalf of its public relations campaign for Virgin HealthMiles, an industry leading provider of employee health and activity programs that pay people to get active, and part of Sir Richard Branson's global Virgin group. The agency was honored with a Silver Award in the Business Services category during a May 11 award ceremony in New York, sponsored by The Holmes Report.

"We're delighted to be honored for our work on behalf of Virgin HealthMiles," said Kathy Wilson, managing partner at Tier One Partners. "Our agency worked in lockstep with Virgin HealthMiles' internal PR team to build awareness for this innovative brand as a leader in the employee wellness category. It's very gratifying to receive a SABRE award in recognition of our success."

Tier One began working with Virgin HealthMiles in 2008 and continues a successful relationship with the company today. In addition to conducting an ongoing brand awareness campaign, in 2009 Tier One helped Virgin HealthMiles launch its inaugural National Employee Wellness Month, an annual initiative developed to raise public awareness about the critical role employers play in workplace wellness and how preventive, healthy employee behavior can help to improve the nation's health and combat its rising healthcare costs. This year's National Employee Wellness Month is scheduled for June.