two people on a moped

    TIER ONE’S AGILE INSIGHTS AND ANALYTICS PRACTICE identifies and predicts emerging macro trends in real time, while keeping a consistent eye on our client programs’ performance. With this knowledge, our account teams craft strategies that successfully bring clients into the cultural conversation to boost brand awareness and keep them at the forefront. 

    circle-top

    Modern Measurement Principles Drive Actionable Insights

    Tier One’s measurement approach builds off the foundational work of the Institute for Public Relations (IPR), the Association for the Measurement and Evaluation of Communication (AMEC), and measurement industry thought leaders.

    As new measurement models emerge and expert opinions evolve, Tier One takes a best-of-breed approach, zeroing in on the metrics that matter most to our clients’ business and marketing programs and weeding out the noise.

    The result: metrics that prove real program value and offer actionable insights.

    Dark-Purple_Circle

    Listening

    Being immersed in the news and social chatter to identify commonalities that reveal what’s on the cusp

    Dark-Purple_Circle

    Connecting

    Drawing connections between trending topics and our clients businesses through our deep knowledge of the news cycle and what makes our clients’ brands tick

    Dark-Purple_Circle

    Applying

    Executing ideas that bring clients into the zeitgeist

    BE ONE STEP AHEAD

    We take a three-pronged approach to employing trendspotting in our day-to-day activity:

    Dark-Purple_Circle

    Listen

    We're immersed in the news and social chatter to identify commonalities that reveal what’s on the cusp

    Dark-Purple_Circle

    Connect

    We draw connections between trending topics and our clients businesses through our deep knowledge of the news cycle and what makes our clients’ brands tick

    Dark-Purple_Circle

    Apply

    We execute ideas that bring clients into the zeitgeist

    Logo for Tier One's What's Next, Now newsletter. The text reads

    What’s Next, Now leverages Tier One’s wide-reaching listening capabilities across earned and social media channels.

    The monthly report synthesizes emerging and current trends in Business + Finance, Technology, Media + Culture, Sports + Entertainment, Politics + Economics, and Climate, Health, + Science to deliver a cultural crystal ball that guides the development of effective and prescient brand marketing strategies.

    What’s Next, Now is available for free on Substack.

    Subscribe
    Yellow-Circle-Small

    Want to get in touch?

    Contact Us