Our Work


Spotlighting Businesses’ Hidden Cyber Threats

The Challenge

  • SecZetta was a little-known startup tackling a big challenge: educating large, multi-national enterprises about the significant exposure third-party workers create for cyber security breaches and why third-party identity risk technology was essential to protecting sensitive data

The Strategy

  • Connect the dots in our messaging between high profile data breaches and the role of third-party workers in those breaches
  • Through daily listening, craft and share insights on timely topics from SecZetta’s experts to build thought leadership
  • Create a steady cadence of news – business milestones, industry research, new customer wins, accolades, etc. — to demonstrate momentum

The Results


Impressive Increase in Competitive SOV


Company Secures Significant Coverage in Top Tier Outlets


Accolades from Industry Influencers Boost Credibility


Subject Matter Experts Sought Out for Industry Commentary

Modern Healthcare logo
New York Times logo
Dark Reading logo
The Cyberwire logo

More case studies

Three female teammates celebrating on a soccer pitch

With ‘Primetime-ifiation’ Campaign, Tier One Helps Ally Drive Historic Change for Women

Let's connect