Our Work
Altair
Connecting the Dots Between Design/Optimization and Innovation
The Challenge
- Despite being a top player in its industry, Altair had received little media attention, especially by business reporters, because of its highly-technical solutions
- Tier One’s challenge was to raise Altair’s profile by breaking through to top publications without losing the message of Altair’s solutions
The Strategy
- Raise Altair’s brand recognition through better storytelling
- Demonstrate how Altair’s AI + data analytics + simulation design represents the future of innovation
- Use customers as proof points to drive breakthrough awareness
The Results
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Secured 65+ Feature Stories on Altair’s Tech Within Just Two Years
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Share of Voice Skyrocketed
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Media Coverage Features Outstanding Message Pull-Through
![Mashable logo Mashable logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/mashable_logo-1.png?width=200&height=100&name=mashable_logo-1.png)
![Wall Street Journal logo Wall Street Journal logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/the-wall-street-journal_logo-1.png?width=200&height=100&name=the-wall-street-journal_logo-1.png)
![Forbes logo Forbes logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/forbes_logo-1.png?width=200&height=100&name=forbes_logo-1.png)
![Engineering.com logo Engineering.com logo](https://www.wearetierone.com/hs-fs/hubfs/2023%20Website/engineering.com_logo-1.png?width=200&height=100&name=engineering.com_logo-1.png)
More case studies
![Two men working at computers and wearing headsets Two men working at computers and wearing headsets](https://www.wearetierone.com/hubfs/2023%20Website/Seczetta_CS.jpg)
Seczetta
Helping Business Reduce Third-Party Identity Risk
Let's connect
![Yellow-Circle-Small](https://www.wearetierone.com/hubfs/Yellow-Circle-Small.png)