Our Work


Connecting the Dots Between Design/Optimization and Innovation

The Challenge

  • Despite being a top player in its industry, Altair had received little media attention, especially by business reporters, because of its highly-technical solutions
  • Tier One’s challenge was to raise Altair’s profile by breaking through to top publications without losing the message of  Altair’s solutions

The Strategy

  • Raise Altair’s brand recognition through better storytelling
  • Demonstrate how Altair’s AI + data  analytics + simulation design represents the future of innovation
  • Use customers as proof points to drive breakthrough awareness

The Results


Secured 65+ Feature Stories on Altair’s Tech Within Just Two Years


Share of Voice Skyrocketed


Media Coverage Features Outstanding Message Pull-Through

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