Our Work
Ally
Showcasing Ally’s Commitment to Doing It Right
The Challenge
- Ally wanted a CSR report that highlighted its purpose-driven achievements and clearly connected its CSR programs to the brand’s culture of being an ally, showcasing Ally’s commitment to its Do It Right motto.
The Strategy
- Humanize the work Ally is doing by focusing on people-first storytelling, not just data, to demonstrate the impact of Ally’s CSR initiatives and give voice to the recipients of Ally’s work
- Bring Ally’s CSR programs to life through Ally’s culture-forward branding and its authentic, compassionate, and approachable brand voice
- Ensure visual consistency throughout the report with repeated design elements and by adhering to Ally’s brand guidelines
- Create a landing page with multiple entry points to the report to improve engagement
- Design the report to adhere to all Web Content Accessibility Guidelines to ensure accessibility
The Results
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
Winner of 2024 Innovation SABRE Award
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
56-page report developed in three months
![Dark-Purple_Circle Dark-Purple_Circle](https://www.wearetierone.com/hubfs/Dark-Purple_Circle.png)
New landing page increased engagement by leading readers to the full report
![Ally CSR report Ally CSR report](https://www.wearetierone.com/hs-fs/hubfs/2024%20Case%20Study%20assets/Ally%20CSR%20work%20v3-2.png?width=2000&height=961&name=Ally%20CSR%20work%20v3-2.png)
More case studies
![Collibra_CS Collibra_CS](https://www.wearetierone.com/hubfs/2023%20Website/Collibra_CS.jpg)
Collibra
From Software Unknown to Unicorn
Let's connect
![Yellow-Circle-Small](https://www.wearetierone.com/hubfs/Yellow-Circle-Small.png)