Our Work


Showcasing Ally’s Commitment to Doing It Right

The Challenge

  • Ally wanted a CSR report that highlighted its purpose-driven achievements and clearly connected its CSR programs to the brand’s culture of being an ally, showcasing Ally’s commitment to its Do It Right motto. 

The Strategy

  • Humanize the work Ally is doing by focusing on people-first storytelling, not just data, to demonstrate the impact of Ally’s CSR initiatives and give voice to the recipients of Ally’s work
  • Bring Ally’s CSR programs to life through Ally’s culture-forward branding and its authentic, compassionate, and approachable brand voice
  • Ensure visual consistency throughout the report with repeated design elements and by adhering to Ally’s brand guidelines
  • Create a landing page with multiple entry points to the report to improve engagement
  • Design the report to adhere to all Web Content Accessibility Guidelines to ensure accessibility

The Results


Winner of 2024 Innovation SABRE Award


56-page report developed in three months


New landing page increased engagement by leading readers to the full report

Ally CSR report

More case studies


From Software Unknown to Unicorn

Let's connect