Our Work


Driving Historic Parity in Women’s Sports

The Challenge

  • Professional and college  women's sports feature the world’s most talented female athletes. Yet they receive less than 10% of sports media coverage. This hurts their earning potential and opportunities for success. As an ‘ally’ for people’s financial well-being, Ally recognized an opportunity to underscore its brand promise through women’s sports by being a catalyst for meaningful  societal change.

The Strategy

  • Based on Tier One’s recommendation and strategy, Ally launched a campaign that quickly became a movement to create parity for women athletes by:
    • Driving awareness of the inequity and opportunity
    • Breaking the cycle of unfairness through bold and impactful actions, including making an industry-shattering pledge to invest 50/50 in men’s and women’s sports and moving  the National Women’s Soccer League Championship game into prime time for the first time  in history.
  • Challenging fans, brands, and media companies to join the push for “primetime-ification” in women’s sports.

The Results


166M+ in earned media impressions


8% increase in brand awareness; 1.6x increase in brand affinity


Named to Fast Company’s list of Brands that Matter


Executives sought after for keynotes and commentary

More case studies

Two people having a conversation and looking at a tablet

From Software Unknown to Unicorn

Let's connect