After a high-profile launch in 2015, 24M began the lengthy process of securing licensing partnerships for its original technology and intentionally kept a low profile.
In late 2023, with seven licensing partnerships underway, 24M was ready to take center stage to unveil a series of new technologies and evolve beyond its roots of being a company with a singular focus
24M wanted to boldly showcase its leadership and innovation with top-tier business and trade press, with the ultimate goal of attracting the attention of new licensing partners and investors.
The Strategy
Develop messaging and positioning for 24M’s suite of new technologies and a narrative to define the company’s expanded portfolio as part of its next chapter
Explain how 24M's complete suite of technologies addresses the industry's most pressing battery challenges: Reducing their high cost while improving their performance, safety, and recyclability
Capitalize on existing media relationship to begin seeding the story about 24M’s evolving product strategy
Introduce the 24M leadership team as industry experts who can explain 24M technologies and share perspectives on EV trends and adoption
Complement the PR campaign with a brand refresh to establish a modern, cohesive brand identity to help the company communicate its evolution and growth
The Results
24M named to Fast Company’s prestigious list of the World's Most Innovative Companies of 2025
Annual media coverage increased by 321% in 2024
Secured more than 20 media interviews for the company’s executive team with targeted business and trade media
