What’s Inside:

• The new news mix: Local outlets and broadcast stations still top the list — but half of Americans now rely on social media for updates, and one in four turn to independent journalism platforms.
• Generational divides: Younger, college-educated Americans are leading the shift toward independent outlets, while older audiences remain loyal to local TV and newspapers.
• Trust on trial: The majority of Americans say they’ve lost faith in traditional media, but over half still say independent media has yet to earn their confidence yet.
• The indie opportunity: While only 10–12% currently subscribe to platforms like Substack or Patreon, 80% say independent media is essential for a healthier information ecosystem, signaling major growth potential.