Saying Farewell to The Spark — and Hello to Prompted

Four silhouetted people sit on a mountaintop while looking at a sunset.

Tier One has always prioritized sharing timely thoughts on the digital marketing industry to help our clients and partners keep pace.  The industry moves fast and we recognize how challenging it can be to stay in-the-know about the changes that will affect your business. 

That reality inspired us to launch our internal social media newsletter, 60 Seconds for Social, in 2012, which evolved into a public-facing newsletter in 2015. In 2020, with the growing popularity of content and digital marketing, we rebranded our once social-focused newsletter into The Spark and expanded our focus to include coverage of these topics as well. 

Now, in 2024, we’re making another shift to address your most pressing priorities. We published our final edition of the Spark on May 30, and are excited to announce today's launch of our newest content offering: Prompted. This new biweekly, AI-focused blog series will bring you relevant updates and insights on how to strategically add AI-driven solutions into your marketing toolkit. 

At a moment where AI hype is everywhere, it can feel especially hard to find the information you need. By moving this content to our blog, we’re hoping to make this information even more accessible to our audience. Our team of internal AI experts have their eyes on the industry to bring our readers timely updates and thoughtful analysis on how AI can be applied to advance your marketing goals. The time is right and the need is present to provide context on this fast-moving technology. 

It’s been a wonderful 12-year journey with The Spark. A quick scroll through our archive will show you the breadth and depth of the social topics we covered. But as tech innovation continues to evolve, so too have our readers’ needs. We hope that you’ll follow along and be part of our new journey.

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