Prompted: What If AI Goes Right? 3 Key Takeaways From “SUPERAGENCY”

The Jetsons got a few things right: They predicted video calls, smart watches, and robot maids. But not even the futuristic family could have imagined just how deeply technology, and AI specifically, would embed itself into our daily lives in 2025. 

Today, AI is everywhere — and it’s only getting smarter. And faster. And we’re all trying to figure out what that means for us. Will AI take our jobs? Outperform us? Replace us entirely? Will we lose control of the systems we’ve built? The fears are real. 

But Reid Hoffman (co-founder of LinkedIn, partner at Greylock, and founder of Inflection AI) and journalist Greg Beato (The New York Times, Wired, Washington Post) want us to ask a different question: What if things actually go right? In their book, “SUPERAGENCY: What Could Possibly Go Right With Our AI Future,” they offer a grounded, yet hopeful view of what’s ahead.

Why This Book (and Way of Thinking) Matters

It’s easy to feel powerless in the face of accelerating change. Especially as AI automates tasks across industries, causing aftershocks to ripple through job markets, creative professions, and entire business models. But while it’s tempting to ignore AI’s rise or brace for impact, the authors argue (and we agree): Denial isn’t a strategy.

At Tier One, we’ve leaned into AI experimentation through both our AI Sprint and Agile Insights teams. And what we’re seeing reinforces what Hoffman and Beato make clear: Those who use AI as a collaborator — not a competitor — will thrive.

Key Takeaways From "SUPERAGENCY"

We’re likely all feeling at least a little apprehensive about what AI means for our future. But Hoffman and Beato offer a refreshingly optimistic lens on what’s possible.

1. The World Isn't Ending — It's Evolving

Throughout history,  every groundbreaking technology has been met with skepticism, fear, and even outrage. The printing press was once seen as a threat to religious authority; the telephone was predicted to kill off in-person relationships; and the automobile was supposedly going to turn men away from marriage.

And yet, look at us now. Reading, connecting, traveling. Living.

“SUPERAGENCY” reminds us that fear is often just a reaction to unfamiliar change — and that AI is no exception. Yes, it’s moving fast. Yes, it’s smart. But that doesn’t mean we’re headed for dystopia.

Instead, the authors paint a different picture: What if every child had access to a personal tutor as brilliant as Leonardo da Vinci and as gentle as Big Bird? And at Tier One, we’re interested in what’s possible when an agency utilizes AI not as a shortcut, but as a creative and strategic amplifier. 

We’re actively evolving alongside the technology, with an AI Sprint Team that tests new tools each month to see how they can enhance our work — for our team and clients. We also maintain an AI Watch GChat channel, where we share the latest tools, trends, and breakthroughs across the agency. 

2. We Must Navigate Complex Systems With Intention (Not Panic)

You can’t prevent a bad future by fearing it. You must steer toward a better one, deliberately and with care.

Complex systems like AI are environments society must learn to live in and actively shape. The authors champion “iterative deployment,” or releasing new technologies before they’re perfect, so real users can help mold and improve them. Take ChatGPT, for example. It wasn’t launched as a finished product. Its creators released it into the world knowing users would test, challenge, and make it better. 

We share that mindset at Tier One. We know the only way to truly understand the potential of AI tools is to use them, challenge them, and learn from them. So we’re not waiting for AI to be flawless or fully formed — we’re engaging with it where it is today and exploring where it fits into our workflows, creative process, and strategic thinking. 

3. We Can Build Something Extraordinary

The printing press revolutionized our ability to preserve and spread information, but it didn’t immediately make that knowledge accessible. Books were rare, expensive, and reserved for the privileged few. 

AI is different. With just an internet connection, people around the world can access powerful tools for learning and communicating. That kind of reach is unprecedented, and it comes with huge responsibility.

This is where the idea of “superagency” comes in. The question isn’t whether AI will change the world, but instead, how we’ll guide that change. Will we let it reinforce old systems? Or will we use it to create new pathways for creativity and connection?

The choice — and the chance to build something truly extraordinary — is in our hands. 

So ... What Could Possibly Go Right?

A lot, actually. But only if we stay curious, keep experimenting, and resist the urge to fall into fatalism. 

The future of AI isn’t fixed. It’s being shaped right now by people like you and us. So, let’s ask, “What if this is the beginning of something incredible?”

Prompted, our monthly blog series, brings you relevant updates and insights on how to strategically add AI-driven solutions into your marketing toolkit. Subscribe to receive updates in your inbox.