BOSTON, January 28, 2013 -- Tier One Partners (www.tieronepr.com) announced it has named Laureen McGowan Sanderson a partner in the Boston-based public relations firm that launches and grows challenger brands in the technology, financial services and energy sectors.
“Laureen delivers outstanding results for clients through smart, thoughtful counsel and a keen ability to align client missions with the economic and cultural trends that matter,” said agency Managing Partner Kathleen Wilson. “We are excited to have Laureen more deeply involved in the leadership of our agency, giving more clients and staff members access to the benefit of her thinking.”
Sanderson, who joined Tier One Partners in 2012 as a senior vice president, currently leads the firm's green energy practice area. Throughout her career, Sanderson has demonstrated a passion for storytelling that reaches far beyond product and brand promotions to elevate a client's relevance in the marketplace.
Previously, Sanderson was executive vice president at Greenough Communications, a firm she helped grow from 1999-2011. Her prior experience also includes communications roles at The Weber Group, now Weber Shandwick, and Morrison & Foerster, a global law firm with 17 offices and more than 1,000 lawyers worldwide.