Be an SEO Pro Who Needs PeopleThe quest to keep up with the latest SEO best practices can feel like a journey without an end where the route is always changing. Well, guess what? Google’s rerouting again. Introducing, the helpful content update. (Yes, that is the actual name.)
As of this week, Google is giving priority to people-first content. If you’re not sure what that means, the tech giant has provided some questions to consider, including:
If you answered yes, you’re in good shape. If not, you might be too focused on SEO. Remember, you’re creating content for people, not search engines. Ultimately, content that’s built solely for clicks is going to be lifeless, lack personality, and not provide any real value (and Google will ding you for it). Don’t worry, this doesn’t mean all of your SERP know-how is null and void. You can still implement many of those SEO best practices you know and love. Optimize those title tags. Fine tune your meta descriptions. Triple check each and every h1 and h2. But first … create content that’s for people.
TL;DR: Google’s helpful content update is showing preference to sites that put people first (not SEO). If you’ve been neglecting the usefulness of your content in the hopes of quick clicks, this is your sign to switch up your strategy.
What Lit Us Up
We Didn't Light It, but We Tried to Fight ItTent? Check. Sleeping bag? Check. Solar cooker? … Yep, thanks, Busch Light.
As wildfire season continues and a long holiday weekend approaches, Anheuser-Busch is giving out free, flameless camping stoves to remind the outdoorsy people of Colorado to practice fire safety. The promotion is part of the beer brand's wider "For The Forest" campaign, which encourages people to make environmentally friendly choices.
Along with significant donations to forest conservation (and its hilarious “Save a Tree, Pee in a Busch” campaign), Busch Light is authentically highlighting its positive change in the world while associating its light beer as the brew of choice for all outdoor activities. It doesn't hurt that it gives Busch Light more clout with the locals and sets it apart from its competitor, Coors Light, which originated in Colorado. To bring in consumers from outside of state, Busch Light has also partnered with former “Top Chef” star Carrie Bard to make a Busch Light-infused, no-flame camping meal (complete with a downloadable recipe card).
More and more, we’re seeing brands take a stand or choose a social cause to align with, and doing so in a natural way that already fits with a company’s values is key to getting it right. Busch Light’s move allows buyers to feel good about their purchase (a big deal for millennials and Gen Z), but it also keeps the beer top of mind the next time its target audience plans a hike, camping trip, or any other adventure in the great outdoors. TL;DR: Many brands want to align with a social cause, and Busch Light has found a way to do it authentically by leaning into (and growing) its nature-loving audience. To follow in this beer’s footsteps, consider what your brand naturally lends itself toward and what your audience cares about.
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