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title: "The Spark: What’s New on the Avenue?"
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Companies consider AI policies, private messaging is popular on social media, and New York City’s latest campaign reignites citywide pride.

| View in browser March 23, 2023 ChatGPT: The Tattletool   Secrets may not make friends, but they do make for great cybersecurity.   The recent AI surge has understandably raised concerns about data privacy among employers. Engineers, programmers, and other professionals in various industries are using ChatGPT as a tool to fine-tune their work. But where does the information they input go?    On March 20, ChatGPT was forced to temporarily shut down amid reports users could access titles of other users’ chats. Privacy concerns have already prompted retail giants Walmart and Amazon to warn employees against divulging any confidential information to the bot. And some banks have taken it a step further by prohibiting employees from usingChatGPT altogether. Perhaps the most shocking development is that most companies aren’t taking action to prevent data leaks and only 10% of HR leaders are even aware that info provided to the AI software doesn’t remain confidential, according to new data from Gartner.   As AI catches on, brands should be aware of the risks it may pose to your business, and think seriously about the policies to mitigate potential problems. The tech may be in its infancy, but it’s best to stay ahead of the curve. No one knows for sure what the implications may be in the long run, so err on the side of caution.  TL;DR:  As employees use ChatGPT to streamline their work, concerns about data privacy have emerged among employers. Consider implementing an AI policy to protect your business. DMs Are the New Social Media   Is the main feed dead? Not quite, but DMs may be eclipsing it. In fact, from 2020 to 2021 alone, the volume of customers who prefer to engage with brands via private messaging rather than traditional channels increased by 110%.    Users turn to social DMs primarily for customer service inquiries, but it has broader marketing possibilities too. Brands can use DMs to connect with potential partners and customers on a more intimate, personal level. Consider targeting a select group of followers for an exclusive promotion through DMs. It’s also a great avenue to reach out for customer testimonials.    Social platforms are investing in direct messaging, indicating more opportunities for marketers to utilize the feature may be on the horizon. Instagram launched Broadcast Channels, a public one-to-many messaging tool for creator accounts to directly engage with their followers. Meta has also reintegrated Messenger into the main Facebook app.   With the shift toward more private and personal communication, think about how your brand can creatively incorporate DMs into your social strategy.   TL;DR: Social engagement is shifting from public posts to DMs. Consider how your brand can leverage the feature.  WHAT LIT US UP Hustle, Bustle, and ❤️️   Lady Liberty smiled and passed her torch to the residents of NYC this week as the melting pot launched its “We❤️️NYC” campaign to stir up some post-pandemic citywide pride. The movement was created by the nonprofit Partnership for New York City and is a spin on the iconic “I❤️️NY” campaign from the 1970s. The move from I to We aims to boost inclusivity and the heart itself is now an emoji — a contemporary, universal language.   Eye-catching digital billboards that proclaim the many different reasons why New Yorkers love their city can be seen throughout the five boroughs. The signage also provides QR codes and URLs that lead viewers to @welovenyc’s Instagram page and welovenyc.nyc, a website where Big Apple residents can submit their own poster designs to be featured in the campaign.   This thoughtful and colorful campaign not only drives user-generated content, it’s also timely. While 62% of its residents believe their city is going downhill, 72% are willing to step up to the stoop and revive their town. “We❤️️NY” is an effective modern update that still preserves the heart (no pun intended) of what made the OG iteration so successful.    Consider how your brand can creatively engage community through social and digital efforts to breathe new life into its message. TL;DR: New York City’s reinvigorating “We❤️️NYC'' campaign reminds its residents why they love their city through digital and social strategies. ICYMI TikTok’s Refresh Feature Is for When You’re Sick of Your For You Page via The Verge   Meta Launches Paid Verification on Instagram and Facebook in the US via TechCrunch   Text-to-Video AI inches Closer As Startup Runway Announces New Model via The Verge (Was this email forwarded to you? Sign up here.) Copyright © 2023 Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive in ever-changing business climates. Our integrated marketing campaigns turn B2B and B2C innovators in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their mission to the most pressing challenges and opportunities of our time. For more information visit: wearetierone.com   129 South St., Boston, MA 02111 \| 209 W Jackson Blvd., Chicago,IL,60606   Unsubscribe Manage Preferences |
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