DMs Are the New Social Media
Is the main feed dead? Not quite, but DMs may be eclipsing it. In fact, from 2020 to 2021 alone, the volume of customers who prefer to engage with brands via private messaging rather than traditional channels increased by 110%.
Users turn to social DMs primarily for customer service inquiries, but it has broader marketing possibilities too. Brands can use DMs to connect with potential partners and customers on a more intimate, personal level. Consider targeting a select group of followers for an exclusive promotion through DMs. It’s also a great avenue to reach out for customer testimonials.
Social platforms are investing in direct messaging, indicating more opportunities for marketers to utilize the feature may be on the horizon. Instagram launched Broadcast Channels, a public one-to-many messaging tool for creator accounts to directly engage with their followers. Meta has also reintegrated Messenger into the main Facebook app.
With the shift toward more private and personal communication, think about how your brand can creatively incorporate DMs into your social strategy.
TL;DR: Social engagement is shifting from public posts to DMs. Consider how your brand can leverage the feature.
