--- title: "The Spark: The Magic Kingdom of Marketing đŸ’«" --- LinkedIn tests product pages, Twitter revamps the thread, the world celebrates #DisneyPlusDay, and more! | View in browser November 18, 2021 (Product) Knowledge is Power Scared of buyer’s remorse getting the best of you and your business?  LinkedIn has you covered.   Business products might have a new home in LinkedIn. The platform is testing product pages to encourage conversations among LinkedIn members and companies. Online communities are built around almost everything  — so what better place to build a business-focused community than LinkedIn? The test product pages allow experts to share ideas and reviews of business solutions (think Yelp but for all things professional). They’re designed to provide members and business profiles with growth opportunities, even if they aren’t recruiting or looking for jobs.   Product pages will particularly benefit B2B companies that specialize in business services, affording them new product-focused opportunities to engage with customers.  Online communities are an excellent way to spark conversation about business services, give info and access, and generate that often-sought organic content marketers crave. Even if your business isn’t product-focused, you could still use the page to scope out possible new business tools and see what other professionals are saying about a particular product.   TL;DR: LinkedIn’s quietly testing product pages. B2B marketers (especially those with products) can create convos, get and give the inside scoop, and generate user-generated content using this new feature.   No More Thread-aches It’s no secret that we’re fans of Twitter threads (resident thread heads, if you will). So when we heard about Twitter’s acquisition of Threader, we knew we needed to get all the deets. Although Threader as an independent app will soon cease to exist, all its sweetest features will remain on Twitter, allowing users (only Twitter Blue, for now) to compile and organize Twitter threads, as well as save their favorites.    We’ve often highlighted the benefits of Twitter threads, but this acquisition and integration could make them an even more potent tool in your social media arsenal. The new easily-digestible microblog format is sure to attract users that might have steered clear of the thread in the past (and may motivate some to invest the $2.99/month in Twitter Blue). Long, seemingly endless threads can be intimidating, so easily consolidating them will invite more users to join the conversation.    TL;DR Twitter acquired the app Threader and is integrating its best features with Twitter Blue, making it a compelling option for social media marketing. SEO Into the Future As marketers, we’re always looking for ways to boost SEO (even if it's as easy as strategically bolding and italicizing).  No one knows what SEO practices you should keep up with better than Google’s Search Relations team— and they made a few predictions for its future.  Structured Data: Google is pretty smart — almost smart enough for you to ditch structured data on your website. Structured data helps Google interpret what parts of your page are important to include in search results, which is why we won’t nix it altogether. Including it can still boost SEO by enhancing search results with visual or interactive features and driving website traffic as a result. The Future of Content: Machines aren’t taking over digital content 
 yet. Google experts predict machine-generated content could have a place in the future of SEO, but for now, real human eyes must supervise Google’s search content. (*collective sigh of relief from content writers*) HTML: There’s a growing assumption that as content management systems (CMS) continue to evolve, SEOs won’t need to learn HTML in the future. Though it's a possibility, experts note that there’s more to SEO than just written content, and HTML elements like link tags and meta tags are still necessary. So, hold on to HTML — it’s not going anywhere in SEO’s near future. We’re no psychics, but it can’t hurt to be prepared for what the future of SEO might bring. In the meantime, keep up with the SEO approach that works best for your business.   TL;DR: Google’s Search Relations team released predictions and best practices for SEO. For instance, machines haven’t taken over content writing (yet), and HTML and structured data still matter for SEO. What Lit Us Up Bring Out the Stream-ers 🎈 Disney+ threw itself a 2nd birthday party last Friday, and the whole world was invited.   November 12th, a.k.a. #DisneyPlusDay, came with a whole parade of announcements, celebrations, and perks to celebrate two years of the streaming service. The Disney+ Day social strategy was nothing short of magical, and it reached Disney lovers all across the world. The mega streaming service took to social media to announce its upcoming premieres and celebrate the big day. Disney supplemented its social efforts with celebrity video shoutouts, TikTok posts featuring classic Disney movies, and a monster Twitter thread. Who better than Emily Blunt or Patrick Dempsey to stop you mid-scroll and invite you to join the Disney+ day fun?   But the marketing magic didn’t stop there — Disney+ offered exclusive benefits to subscribers that visited any of its theme parks on the 12th, including free Disney PhotoPasses and early entry. The parks themselves were covered in Disney+ blue, from the lights at Cinderella’s castle to the VIP blue carpet, where subscribers could take advantage of photo ops with their favorite Disney characters. Disney+ also invited AMC Theatres to the party, with surprise screenings of Disney classics in 200 AMCs nationwide. We can always count on Disney to go above and beyond.   Yes, Disney has all the marketing muscle you could ever dream of, but that doesn’t mean B2B organizations can’t learn a thing or two. Disney created brand activation with a cross-platform approach through livestreams, social updates, a universal hashtag, and even sharing its first TikTok (you’re never too old to be young, to quote “Snow White”). By coordinating messaging across all channels, Disney+ amplified its efforts and brought the party to multiple audiences, both real and virtual. You know what they say — a spoonful of social strategy helps meaningful engagement go up 
 or something like that.   TL;DR: Disney+ celebrated #DisneyPlusDay by coordinating its social efforts across multiple platforms, both virtually and in person, successfully amplifying its messaging in a cohesive way. Consider how a coordinated, multichannel approach could make a bigger splash than just one channel alone. ICYMI Instagram Tests ‘Take a Break’ Tool Encouraging Users to Close App via AdAge YouTube Is Removing the Dislike Count on All Videos Across Its Platform via TechCrunch Google Search "Found In Video" Carousel Results via SE Roundtable Instagram Adds TikTok-Like Text-to-Speech and Voice Effects Tools to Reels via TechCrunch (Was this email forwarded to you? Sign up here.)       Copyright © 2021 Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive in ever-changing business climates. Our integrated marketing campaigns turn B2B and B2C innovators in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their mission to the most pressing challenges and opportunities of our time. For more information visit: tieronepr.com 129 South St., Boston, MA 02111 \| 125 S. Clark St., Chicago, IL 60630 Unsubscribe \| Manage Preferences Tier One Partners, 129 South St, Boston, MA 02111, 617-918-7060 Unsubscribe Manage preferences | | --- |