Privacy regulations are moving marketers toward a cookie-less world. But your brand doesn’t have to crumble.
As policies cracking down on third-party data emerge, new avenues are opening up for marketers to gather first-party data. In its most recent report, Meta breaks down the latest user data privacy obstacles, and new strategies to navigate them successfully.
Marketers adapting to this cookie-less world are:
Putting their audience first: By listening and responding directly to your audiences’ privacy concerns, you can foster more brand trust.
Prioritizing transparency and value: Be clear on why you’re asking for user data, where it’s going, and what you can offer in return. Ninety percent of customers are more inclined to share information when brands present the right value exchange, which can include discounts, free education, etc.
Rethinking their data needs: Are all the personal details you’re requesting crucial for you to know? If not, consider cutting down your data asks.
As user privacy becomes a priority, these tips can help you pull first-party data ethically and successfully. While the road ahead may seem unclear, there are still plenty of ways for marketers to reach their audience and track their campaigns’ success.
TL;DR: Meta’s new report contains tips on how to successfully navigate the changing user data privacy landscape.
15
Billion
is approximately how many images have been created with AI, and also about as many images as photographers have taken over a span of 150 years.
Some tools being used to generate these images include DALL-E 2, Midjourney, and more. In addition to its content writing capabilities, it’s also drastically changing marketing graphic design.
If you’re having trouble studying up on the latest AI tools, you’re not alone.
LinkedIn recently reported there are 33 times as many posts mentioning generative AI orGPT than there were a year ago. While 60% of B2B marketers state the tool has had a positive impact on marketing efforts, only 8% are completely comfortable with their AI-generated outcomes. To help combat dilemmas like this, LinkedIn has listed its 10 most popular AI courses this year and is offering them for free until December 15th. These classes are a great way to stay up-to-date on the latest technology and can be a gateway to feeling confident using artificial intelligence tools.
TL;DR: LinkedIn recognized a growing interest in AI on its platform and is offering free courses for people to learn how to use artificial intelligence tools for a limited time.
WHAT LIT US UP
Germy Jams
What happens during one minute of singing? The audience may show off some sick moves, but the singer produces a thousand virus and bacteria-filled droplets.
Through its Air-aoke pop-up, the new Lysol Air Sanitizer was brought center stage. The new product kills 99.9% of all airborne viruses and bacteria. To demonstrate its effectiveness, the brand used an interactive karaoke experience at the Music Midtown festival in Atlanta.
Attendees were able to sign up to belt out a tune onstage. During their performances, an LED screen depicted viruses and bacteria, which were then digitally erased as the attendees sprayed a special VR Lysol can. The Reckitt brand also called on actress-singer Christina Milian to participate in Air-oke, as well as a multitude of influencers to create fresh content on Instagram and TikTok. This event may have been in the works for a while, but it happened to spotlight germ prevention just as the U.S. started experiencing a COVID surge. Lysol’s interactive event demonstrated the power of in-person experiences. Collaborating with influencers helped get the word out, but giving attendees a visual representation of how Lysol’s spray eliminates germs drove the product’s efficacy home.
Lysol may be mainly a B2C brand, but in-person activations have been cited as one of the most effective channels for B2B marketing. Curating onsite activations like these gives your B2B company countless opportunities to reach clients and consumers in a brand-new way.
TL;DR: With its Air-aoke experience, Reckitt showed the efficacy of the new Lysol Air Sanitizer. In-person events have been cited as one of the most advantageous channels for B2B marketers.