Text-to-Speech: This tool reads text out loud to make homonyms more distinguishable for those who are visually impaired, and can also help auditory learners.
Content Isolation: This feature allows readers to zero in on a newsletter or article’s main text by separating it from the rest of the screen.
Syllable Splitting: In an effort to make complex terms more digestible, this feature breaks words into syllables.
With 89% of B2B marketers using LinkedIn for lead generation, these accessibility features can maximize your efforts and get more eyes on your long-form content.
For more tips on how to improve the accessibility of your content, read our blog.
TL;DR: LinkedIn releases a suite of accessibility-friendly functions, making content accessible to more people on the platform.
AI Alert
To stay up to speed on new AI information, Google it. The tech giant recently released free and paid lesson plans on the ever-evolving tool.
How It Works:
Through its Introduction to Generative AI courses, Google is helping marketers get comfortable with the technology, covering topics like how to use AI responsibly and how it can affect business results.
Google Cloud is also providing marketers the opportunity to get hands-on experience with its generative AI labs.
Why We Care:
Because AI is evolving at a rapid pace, it’s in marketers’ interest to learn how to effectively incorporate the tech into workflows. Currently, only 8% of B2B marketers feel secure with their AI-generated outcomes. Google’s courses can serve as a first step to becoming comfortable with generative AI.
Count on Your Analytics
Numbers alone don’t talk, but data analytics are loud and clear. With its new subscriber analytics, YouTube is providing in-depth insights about audience engagement.
In YouTube Studio, marketers can learn more about what may be deterring members from their brand’s channel, thanks to membership cancellation survey results. A new analytics report card will show which videos converted viewers into members. And a “New and Returning Viewers” tab will allow you to differentiate between what is attractive to seasoned subscribers versus new viewers. You can also see what drives each segment to your videos and compare the insights.
Video has a huge impact on B2B audiences’ purchasing decisions, and 70% of consumers specifically report buying from a brand because they saw it on YouTube. Use these in-depth insights to better understand what your audience wants from your video and what kind of content works for each segment, then adapt accordingly.
TL;DR: YouTube launches new in-depth insights about subscriber engagement and membership. Use this information to tailor your content to different audiences and their interests.
26%
of the top 100 most popular websites have blocked ChatGPT from gathering information from their pages.
Because of this, your generative AI outcomes may be flawed. Double-check the accuracy of the information provided, especially when using it for details about SEO, audiences, and more.
Heinz saw a blank space (baby), and it wrote its name.
The condiment brand has entered its #Traylor era with the swift launch of Ketchup and Seemingly Ranch — a limited edition sauce inspired by a viral tweet about Taylor Swift’s rumored romance with football player Travis Kelce. And they pulled it off in 24 hours.
You won’t find this brand love story on the grocery store shelves, but you can score some on Instagram. Fans can enter to win one of the 100 bottles by liking the Heinz IG post, tagging who they’d share the sauce with, and including the hashtags #SeeminglyRanch, #ItHasToBeHeinz, and #Sweepstakes.
Even if food doesn’t fuel your brand, this viral moment is a great example of how strategic listening can help businesses cook up relevant products or services for your audience (even when you have more than 24 hours). Keep your eyes and ears open to spot those opportunities for your next big idea.
TL;DR: Heinz quickly cooks up a new condiment to capitalize on a viral discussion about Taylor Swift.
