If you or your team is testing the AI waters, we've got the perfect life jacket to keep you afloat: an AI glossary.
Thisnew resource from LifeHackercan keep you from drowning by breaking down major AI buzzwords. We recommend starting with these three:
Large language models: Also calledLLMs, generative AI tools like ChatGPT understand and generate text in a human-like fashion.
AI hallucinations: This is whenAI presents inaccurate dataas facts, likely because the software has not learned enough to correctly answer a user’s query.
Neural networks: AI tools create their own neural pathways similar to the human brain, allowing them to multitask and perform layered, more intricate assignments.
Even if your team isn't yet using the tech, you still need to have a working understanding of AI. VentureBeat reports that while70% of executivesare experimenting with the latest AI tools,59% of organizationsdon't have the resources to embrace them fully. One major barrier is comprehension. You'll likely be fielding questions from your clients (if you haven't already), asking what it has to offer their business. Stay current on new releases, research how other companies use AI, and get to know the lingo to confidently build an AI strategy that can grow as the technology expands.
TL;DR: Get up to speed on the meaning of key AI terms to confidently talk about the tech.
2 billion
The number of monthly users tuning into YouTube Shorts
With the release of its trend-predictingseries, the video platform is providing comprehensive insights into what kind of content works best. B2B audiences’ purchasing decisions areheavily influenced by video content, so explore Shorts’ potential for your content marketing strategy.
To celebrate National Avocado Day on July 31 the ripe way, the fast-food chain posted text-to-win codes on Threads. The Get in the Pitpromotion marked the first time a restaurant brand hosted a contest on the new Meta-owned platform. During a 12-hour period, fans peeled their eyes on Chipotle’s feed every hour to become the lucky thousandth threader who would win a pair of concert or festival tickets to the show of their choice. Chipotle also partnered with Avocados from Peru to give rewards members free guacamole when they use a special code at checkout in its app.
When you have a successful strategy, think about how you can replicate it in different ways or on different forums. While the platform was new, Chipotle had previously leveraged a similar formula on Twitter to advance its loyalty program forNational Burrito Day, which resulted in its second-largest digital sales day of all time. The recurrence of Chipotle’s simple and impactful approach is great food for thought of how old recipes can be reused in different ways.
TL:DR; Chipotle hooks another successful campaign with its simple, yet effective strategy on Threads. How can your brand benefit by repurposing a proven strategy?
