April 20, 2023

Solid, Solid as Bedrock

Just when you thought, “Who else could join the AI race?” Amazon said, “Yabba dabba, don’t mind if we doo!” 

With the launch of its new platform Bedrock, the e-commerce giant wrote its name in stone as a competitor in the generative AI space. This feature will allow Amazon Web Services (AWS) customers to build custom AI chatbots that can generate and summarize text and categorize images based on a prompt. 

Bedrock creates the AI apps through existing models from startups Anthropic, AI21 Labs, and Stability AI. While Bedrock’s generative AI tools are currently only available to select AWS customers, software company Coda — which counts The New York Times and Uber as clients — is already using it to protect data and scale workflow operations. Amazon says it’s making Bedrock accessible to companies of all sizes.

As generative AI platforms and services multiply, consider how customizable tools like Bedrock can assist in streamlining your day-to-day operations.

TL;DR: Amazon enters the AI race (and chat) with the release of its new platform Bedrock. Explore the potential of customizable AI tools.

Communication the Write Way

New generative AI tools to streamline the writing process are popping up at warp speed. But it’s important for brands to think critically about how their teams can utilize them to improve efficiency and not as a replacement for human expertise.

One new addition to the space is GrammarlyGO, a suite of conversational AI tools from the cloud-based editing assistant. Grammarly has been a popular editing tool for marketers for 14 years, and with the introduction of GrammarlyGO, the company is emphasizing the importance of the human element and the need to use AI to enhance existing skills. As security concerns around AI continue to mount, Grammarly also promises to ensure user data is private, encrypted, and secure.

While this update isn’t yet available to the public, you can request early access for your team. 

The writing assistant's core capabilities include:

• Compose: Generate a draft with a simple prompt.
• Rewrite: Revise a draft to make it more concise or in a different tone.
• Ideate: Combat writer’s block with prompt-based outlining. 
• Reply: This tool provides context-specific email responses based on previous correspondence.
  
• Personalize: Maintain your voice by selecting the appropriate tone. 

GrammarlyGO and other text-based generative AI tools can streamline written communication and save time. Carefully consider how to best leverage these capabilities without compromising your team’s talent.

TL;DR: Users can now request early access to GramarlyGO. Consider the tool’s potential to improve efficiency.

WHAT LIT US UP

A Sweet TikTok Trend

Fruit Rolls-Ups were in everyone’s school lunches in the ‘90s and ‘00s, and now they’re all over TikTok. The retro brand has become a topic of conversation again after users started wrapping the treat around ice cream and marveling at the almost-instant chemical reaction that causes the fruit snack to freeze.

TikTok was flooded with thousands of videos featuring snack enthusiasts trying out the science lesson/dessert — even celebrities and influencers got in on the trend.  The brand took advantage of the hype by quickly launching a TikTok account and gaining 2 million likes in just a month. They created a content series on the many ways to eat a Fruit Roll-Up and conducted street interviews where they ask strangers to try the ice cream snack.

By staying on top of social media listening, your brand can quickly take advantage of these viral opportunities and make the most out of them. First, know where your audience is. The brand says it was ready to start a TikTok account, and this viral trend simply accelerated the launch. But the speed and success of the ice cream hack demonstrates that Fruit Roll-Ups had a built-in audience on the platform just waiting to be tapped. Monitoring what your audience is talking about on social media is a crucial way to stay relevant and to rapidly tap into an organic trend while it’s hot. 

TL;DR: Fruit Roll-Ups went viral on TikTok after a fan-fueled trend took off. Use social listening to leverage of-the-moment conversations.

ICYMI

Instagram Takes On Linktree and Others With Support for Up to 5 ‘Links in Bio’

via TechCrunch

 LinkedIn Teams Up With CLEAR on Verification Features

via Engadget

OpenAI’s CEO Confirms the Company Isn’t Training GPT-5 and ‘Won’t for Some Time’

via The Verge

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