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title: "The Spark: Marketing: The Musical"
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B2B marketers enter the Reddit chat, in-app scheduling is finally live on IG, and The Muny dabbles in the art of tease with a colorful campaign. 

| View in browser November 10, 2022 Need insights on the latest trends to inform your strategy? We’re excited to announce the launch of What’s Next Now, our new monthly trends report, which is available free of charge to Tier One clients and via paid subscription on Substack. Join the cultural conversation to keep your brand at the forefront. Subscribe today. AMA (Ask Marketers Anything) Despite being around for almost two decades, Reddit may still be B2B marketing’s best-kept secret. (ICYMI: It’s primarily dedicated to text-based posts and filled with passionate users who connect with like-minded individuals over common interests.)   To best utilize the platform, keep some pro tips in mind. While these are for paid ads, a lot of the guidance applies to organic content on Reddit as well:  Write in an authentic and conversational tone: Reddit is people talking to people, so it isn’t the place for explicit brand promotion or industry jargon. Prove you’re legit: Lean into the trends and formats the platform is famous for, like Ask Me Anything, in which a person or company answers questions in real time. Over the last several years, The Economist has built a unique and dedicated audience on the platform that comes to AMAs regularly hosted by staff writers. Questions range from industry best practices to the host’s favorite colors, but the result remains the same — the brand builds trust and awareness without dipping into its marketing budget.  Use humor and cultural references: The latest memes and in-jokes will go over well with this crowd. In fact, videos that use humor are four times more likely to succeed on the platform.  If you’re looking for a way to meaningfully build brand awareness on a slim budget, including Reddit as part of your strategy could earn a significant ROI.   TL;DR: B2B marketers can leverage Reddit to grow brand awareness. STAt check 📈   Over 3,500 TikTok ads outperformed their digital and TV ads by 15-20% on multiple metrics, including persuasion (the likelihood an ad will drive immediate brand predisposition) and enjoyment (the resonance and appreciation of an ad).   Source:  TikTok Works, 2022 No Stress Native Scheduling News that marketers and social media managers will want to shout from the rooftops: Instagram is officially rolling out an in-app post-scheduling tool for professional accounts.    The feature will eliminate common headaches that come with navigating the Meta Business Suite. It also provides freedom from the restraints of third-party platforms’ one-photo per-post rules. In addition to grid posts, you can also schedule Reels without the hassle or unreliability of third-party apps. And perhaps the best part — you can now schedule posts far into the future (75 days to be exact). We don’t need a crystal ball to see the stress reduction this convenience will bring.   With less time spent on scheduling (and the ability to schedule well in advance), you can devote more of your time and energy to strategic, big-picture thinking and creating top-notch unique content that resonates with your target audience.   TL;DR: Thanks to in-app scheduling on Instagram, marketers can now focus more energy on creative strategy.  🚨 App Alert 🚨 Last week’s Twitter chaos prompted a mass exodus from the platform. Many who left the app have already found a new home on the crowd-funded platform Mastodon, which currently has 4.5 million users.   How it Works:  Mastodon is a free, open-source social media platform, which means the coding software can be redistributed and modified by anyone. It functions as a federated platform with a collection of servers (think Reddit and Discord) where users interact with each other.   Why We Care:  People want to connect without ads, algorithms, or drama. Mastodon allows users to interact authentically and respectfully thanks to server moderators. The fact that it’s visually similar to Twitter also helps, allowing those part of the #TwitterMigration to seamlessly relocate. What Lit Us Up The Campaign of Many Colors Meet us at The Muny — the oldest, largest outdoor theater in the U.S. — for a colorful campaign with more Easter eggs than a Taylor Swift album tease. Better yet, head on over to its Instagram and Facebook pages, where musical theater fans are decoding colorful clues as they await the announcement of the summer theater’s 105th season.   Leading up to the big reveal in mid-November, a new clue appears every other day featuring three hints: a Pantone color swatch, a pattern, and a single word. Intrigued? Let’s break down the first clue. The debut post includes the color red, the hue of the communist party. The background is marble (possibly indicating the Marble Palace in St. Petersburg?). Finally, the featured word is defect — a synonym for abandon. What do all of these have in common? According to our resident theater experts: “Anastasia.”   The Muny has long been a summer tradition in its hometown of St. Louis, but the reach of this content and conversation extends well past city limits. Between IG and FB, the guessing game campaign has brought in thousands of likes and hundreds of guesses from fans, artists, influencers, and musical theater sleuths from all over. And while those numbers are extraordinary, what’s just as impressive is how quickly this campaign has activated an engaged audience during The Muny’s off-season.   It’s a reminder to all brands to use timing to their advantage. Even if a product launch or big event seems far away, it’s never too early to start building excitement. And if you’re looking to inspire followers to action, organic approaches can be just as effective as the razzle-dazzle of a big-budget campaign.    TL;DR: With a colorful, clue-dropping campaign to tease its 2023 season, St. Louis theater The Muny gives a masterclass on how organic, creative content can keep an audience engaged and invested off-season. ICYMI Meta Announces New Business Messaging Accelerator Program to Highlight DM Opportunities via Social Media Today YouTube Updates: More Search Insights, New Channel Page Layout via Search Engine Journal Pinterest Outlines Recent Algorithm Improvements, Which Have Boosted Pin Engagement via Social Media Today (Was this email forwarded to you? Sign up here.)       Copyright © 2022 Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive in ever-changing business climates. Our integrated marketing campaigns turn B2B and B2C innovators in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their mission to the most pressing challenges and opportunities of our time. For more information visit: tieronepr.com 129 South St., Boston, MA 02111 \| 209 W Jackson Blvd., Chicago, IL 60606 Unsubscribe Manage preferences |
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