AMA (Ask Marketers Anything)Despite being around for almost two decades, Reddit may still be B2B marketing’s best-kept secret. (ICYMI: It’s primarily dedicated to text-based posts and filled with passionate users who connect with like-minded individuals over common interests.)
To best utilize the platform, keep some pro tips in mind. While these are for paid ads, a lot of the guidance applies to organic content on Reddit as well:
If you’re looking for a way to meaningfully build brand awareness on a slim budget, including Reddit as part of your strategy could earn a significant ROI.
TL;DR: B2B marketers can leverage Reddit to grow brand awareness.
No Stress Native SchedulingNews that marketers and social media managers will want to shout from the rooftops: Instagram is officially rolling out an in-app post-scheduling tool for professional accounts.
The feature will eliminate common headaches that come with navigating the Meta Business Suite. It also provides freedom from the restraints of third-party platforms’ one-photo per-post rules. In addition to grid posts, you can also schedule Reels without the hassle or unreliability of third-party apps. And perhaps the best part — you can now schedule posts far into the future (75 days to be exact). We don’t need a crystal ball to see the stress reduction this convenience will bring.
With less time spent on scheduling (and the ability to schedule well in advance), you can devote more of your time and energy to strategic, big-picture thinking and creating top-notch unique content that resonates with your target audience.
TL;DR: Thanks to in-app scheduling on Instagram, marketers can now focus more energy on creative strategy.
What Lit Us Up
The Campaign of Many ColorsMeet us at The Muny — the oldest, largest outdoor theater in the U.S. — for a colorful campaign with more Easter eggs than a Taylor Swift album tease. Better yet, head on over to its Instagram and Facebook pages, where musical theater fans are decoding colorful clues as they await the announcement of the summer theater’s 105th season.
Leading up to the big reveal in mid-November, a new clue appears every other day featuring three hints: a Pantone color swatch, a pattern, and a single word. Intrigued? Let’s break down the first clue. The debut post includes the color red, the hue of the communist party. The background is marble (possibly indicating the Marble Palace in St. Petersburg?). Finally, the featured word is defect — a synonym for abandon. What do all of these have in common? According to our resident theater experts: “Anastasia.”
The Muny has long been a summer tradition in its hometown of St. Louis, but the reach of this content and conversation extends well past city limits. Between IG and FB, the guessing game campaign has brought in thousands of likes and hundreds of guesses from fans, artists, influencers, and musical theater sleuths from all over. And while those numbers are extraordinary, what’s just as impressive is how quickly this campaign has activated an engaged audience during The Muny’s off-season.
It’s a reminder to all brands to use timing to their advantage. Even if a product launch or big event seems far away, it’s never too early to start building excitement. And if you’re looking to inspire followers to action, organic approaches can be just as effective as the razzle-dazzle of a big-budget campaign.
TL;DR: With a colorful, clue-dropping campaign to tease its 2023 season, St. Louis theater The Muny gives a masterclass on how organic, creative content can keep an audience engaged and invested off-season.
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