August 17, 2023

72%

of Americans want to slow down the development of AI.

This distrust likely isn’t helped by AI drift, which is when artificial intelligence deviates from its original programming, leading to inaccurate information (aka AI hallucinations).

Source: Axios

Endless Pod-sibilities

Known as an outlet for quick teasers, TikTok will soon allow podcasters to give their audience a taste of a full episode.

While more than half a million podcast episodes are produced every year, few are highly successful, especially for smaller creators. A new TikTok update will give podcasters more opportunities to be discovered. The new feature will let users upload full episodes and link them to short clips directly on TikTok. Currently, only select users have access to this feature, but it’ll soon be available to everyone. 

If you’re looking for a way to get your podcast out to the right audience (especially Gen Z), this new tool could give your brand the boost it needs. What’s more, you can save time — and brainpower — by repurposing podcast content on the platform.

TL;DR: TikTok’s update could boost podcast discoverability and will soon roll out to all users.

UGC Makes the Word Go Round

Word on the feed is Instagram is set to roll out a collaborative tool similar to TikTok’s Stitch feature that lets followers add their own photos and videos to a post. Don’t worry about rogue remixes. The function has to be switched on and the original poster gets final approval.

The new collaboration feature can help brands to expand their reach with an easy way to garner more UGC (user-generated content). The update comes at a time when other social platforms like Threads and LinkedIn are also ushering in similar collaborative features to boost interaction and build community. 

While contributions to posts will only be shown on the initial poster’s page, it presents a great opportunity to showcase customer testimonials for your brand or collaborate with another team member on an informative video. 

TL;DR: Instagram will roll out collaborative posts, adding to the growing trend toward more community-focused social media.

WHAT LIT US UP

A Dish Best Served Old

Paying homage to its rich (and delicious) string of pop culture references, McDonald’s takes a dip down memory lane with its As Featured In Meal campaign. 

The savory set of menu items and supporting social content leans into nostalgia with famous orders from “Seinfeld to “The Fifth Element.”  The trip down memory lane ties into McDonald’s upcoming cameo in season two of “Loki,” a time-traveling Marvel series on Disney+.

QR codes on the revamped condiment packets can be scanned for exclusive Snapchat content from Marvel to further get you in the McMood. An additional code leads to new “Loki”-themed merchandise created in collaboration with Palace, a London-based streetwear brand. 

We often talk about the importance of jumping on of-the-moment trends, but this fun and interactive campaign is more about being timeless than timely. You may not have blockbuster clips of beloved characters’ talking about your brand, but you can still find ways to repurpose and optimize old content. Don’t discount the power of nostalgia to take what’s old and make it new and exciting again.

TL;DR: McDonald’s latest campaign reaches back in time for its upcoming product tie-in with “Loki,” a Marvel series.

ICYMI

Google Says All Online Content Should Be Available for AI Training Unless Publishers Opt Out

via Search Engine Land

AI Boom Could Fuel San Francisco's Comeback

via Axios

Child Influencers in Illinois Can Now Sue Their Parents

via Mashable

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