A Dish Best Served Old
Paying homage to its rich (and delicious) string of pop culture references, McDonald’s takes a dip down memory lane with its As Featured In Meal campaign.
The savory set of menu items and supporting social content leans into nostalgia with famous orders from “Seinfeld to “The Fifth Element.” The trip down memory lane ties into McDonald’s upcoming cameo in season two of “Loki,” a time-traveling Marvel series on Disney+.
QR codes on the revamped condiment packets can be scanned for exclusive Snapchat content from Marvel to further get you in the McMood. An additional code leads to new “Loki”-themed merchandise created in collaboration with Palace, a London-based streetwear brand.
We often talk about the importance of jumping on of-the-moment trends, but this fun and interactive campaign is more about being timeless than timely. You may not have blockbuster clips of beloved characters’ talking about your brand, but you can still find ways to repurpose and optimize old content. Don’t discount the power of nostalgia to take what’s old and make it new and exciting again.
TL;DR: McDonald’s latest campaign reaches back in time for its upcoming product tie-in with “Loki,” a Marvel series.