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title: "The Spark: Finger Linkin’ Good Traffic"
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Instagram allows users to add more links, new generative AI tool Bria emphasizes ethics, and micro-influencers drive a campaign.

| View in browser April 27, 2023 A Lot To Link About   How many links does it take to drive more traffic to the center of your brand? The world may never know, but we can hope it’s no more than five.   With its latest (and much anticipated) update, Instagram now allows personal and business accounts to add up to five links to the bio of their account. Until now, users were restricted to one link in their bio, giving rise to third-party linking platforms like Beacons, Tap Bio, and Linktree. With the new update, they may become obsolete.   Leverage the new feature to increase organic traffic to your site and content. Take it a step further by considering how you might organize the links to move your customers through the marketing funnel — from awareness all the way to action. More links also provide the opportunity to promote partnerships and thought leaders in your industry.   TL;DR: Instagram now allows users to add up to five links to their bio, opening up a new way to drive traffic to your content. App Alert   Like many generative AI tools, Bria creates images from text prompts. What sets it apart, though, is its commitment to tackling the thorny legal and moral concerns surrounding the tech, begging the question: Can AI be ethical?     Deep fakes, AI-generated art, and music have all been the target of lawsuits and ethical debates. To address these concerns, Bria uses only licensed content from photographers, artists, media companies, and stock image repositories — all of which receive a portion of the startup’s revenue — to generate images.   How It Works:  Users can create visuals for social media, ads, and e-commerce listings with the app, which is free for anyone to use. Bria also offers pro and business versions of the app (for $39.90 and $79.90 per month, respectively). These paid options come with upgrades like higher resolution downloads and more asset storage.   Why We Care:  In the AI age, ethics are a hot topic. While no one has all the answers to these complex questions and challenges, Bria’s brand of responsible AI may be a preview of what’s next as AI companies continue to navigate these uncharted waters. WHAT LIT US UP Passing the Mic to Micro-Influencers   When you can’t go big to drive your point home, you can still give it your all with small.     To help get out the vote, A Better Wisconsin Together, a progressive political organization in the Badger State, enlisted micro-influencers to help successfully elect Judge Janet Protasiewicz to the Wisconsin State Supreme Court.   For this campaign, 55 young Wisconsinites with less than 20,000 followers (aka micro-influencers) were paid to publish posts about the campaign issues important to them on Facebook, Instagram, Twitter, and YouTube. It may be impossible to determine the extent of the campaign’s impact on Protasiewicz’s victory. But a record-breaking voter turnout among college students and post engagement rates that outperformed industry standards are strong indicators of its success.   As the use of smaller influencers for political purposes continues, remember this strategy transcends the courtroom and White House. We’ve seen growth in the number of B2B companies experimenting with influencers because they more easily earn something valuable that big brands often can’t — trust. While this trend is hot, consider how your brand can use relatively unfamiliar faces to boost its message and convey relatability and trustworthiness. TL;DR: A campaign centered around the recent Wisconsin State Supreme Court election used micro-influencers and saw macro results. ICYMI What the Numbers Say About the Potential Impact of a TikTok Ban via Marketing Dive    Create Generative AI Video-to-Video Right From Your Phone With Runway’s iOS App via The Verge   Opera One Is a Browser Designed for Generative AI Features via Engadget (Was this email forwarded to you? Sign up here.) Copyright © 2023 Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive in ever-changing business climates. Our integrated marketing campaigns turn B2B and B2C innovators in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their mission to the most pressing challenges and opportunities of our time. For more information visit: wearetierone.com   129 South St., Boston, MA 02111 \| 209 W Jackson Blvd., Chicago,IL,60606   Unsubscribe Manage Preferences |
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