With all of the conversations about Twitter alternatives like Threads it’s easy to forget that Twitter is still a social media heavyweight. As brands test the water with Threads, it’s worth considering what Twitter still offers that the IG spinoff doesn’t (at least not yet).
#HashtagKing: Twitter was the first social media platform to embrace hashtags, making it easy for marketers to categorize content and land in relevant search results. Threads doesn’t have hashtag features yet and only allows users to search for other accounts — not topics or content.
Customer service: Twitter is the go-to place for urgent customer service needs, and answering those queries publicly in a timely, considerate manner builds brand trust. In fact, 1 in 3 users reported purchasing products after positive interactions with a brand’s Twitter account. Threads doesn’t have direct messaging capabilities yet, so Twitter is still the quicker way to get in touch with brands with questions.
On the go and on your desk: There is no web version of Threads yet, which could pose a problem for marketers orchestrating social media strategies across several platforms, especially when using desktop scheduling tools. According to Instagram engineers, a Threads web versionwon’t be arriving any time soon. There’s also currently no integration with third-party scheduling tools like HubSpot and Hootsuite.
If your brand is still seeing success on Twitter, it’s wise not to give up on it just yet even as we continue to assess Threads’ strengths and potential.
TL;DR: Twitter’s future is uncertain, but key features like hashtags and its established reputation for customer service still distinguish it from other apps and make it worth evaluating whether it still has value for your brand.
Tailored Answers
Has Threads hooked your curiosity? In our latest blog post, we carefully stitched together answers to frequently asked questions about the new app and whether it may be right for your brand. Get up to speed with the Meta-owned platform here: Frequently Asked Questions: Threads.
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images have been created using Adobe Photoshop’s generative AI app, Firefly, since it launched in March.
In addition to cleverly dispelling the myth of women’s soccer being less interesting (which was also disproven by a recent study), this ad is an example of AI’s innovative capabilities. The tool is well-known for its ability to streamline and make tasks easier, but consider how your brand can leverage it to score creative goals too.
TL;DR: A French soccer ad creatively uses AI to get its message across and scores big on social media.
