For Meta, four's a party! The tech giant is launching Multi-Advertiser displays for paid social opportunities on Instagram Reels, Facebook videos, and Stories. These displays show four boosted posts at once, meaning more screen time and opportunities for brands to promote their content.
Let's say you click on a paid social post about cybersecurity tips. Instagram would then serve you four more personalized posts from related businesses. You might see a collage of IT companies, password managers, antivirus software, and cloud protection tools. Check out what it looks like here!
If you’ve yet to jump into paid social content, this new format offers the opportunity to try it out at a lower cost than a traditional full-screen paid post. But being next to three other posts means your content needs to fight for attention. You may have higher visibility, leading to lowered CPMs (cost-per-thousand views). But the quality of those views and engagement rates may not be as strong as a singular boosted post.
While it may not be the right choice for everyone, Multi-Advertiser displays are an innovative way to get more eyes on your posts and build brand awareness without breaking the bank.
TL;DR: Meta's Multi-Advertiser displays four promoted social posts at once, offering a lower-stakes way for marketers to test paid content on Instagram and Facebook.
Question-able Content
YouTube Shorts users will soon be able to add Q&A stickers to their Shorts. Currently in testing, the catalyst for conversation has already rolled out to a select group of users.
Video is a marketer’s best friend, and this new tool is another way to level up your strategy with the medium. Similar to interactive Q&A functions already in place on TikTok and Instagram, Shorts’ version can provide opportunities to gather first-party data from your audience, showcase facts about your brand, and increase engagement. Viewers' questions and users’ answers are visible to everyone, and the original poster can also respond to queries in video form.
As this tool rolls out to more people, think about how you can leverage it to get the conversation started about your brand on the platform. For example, open up a question session with your audience about a new service or capability your brand is rolling out. Not only can the Q&A draw curious eyes to your channel, but this provides insight into what may not be clear to your audience.
TL;DR: YouTube’s interactive Q&A stickers for Shorts are in the works.
52%
of millennials use subtitles when watching video content.
In addition to providing accessibility accommodations, the visual aid also allows viewers to watch video when sound is inconvenient or not an option, like when they’re commuting on the train or in other public spaces.
We all have our favorite scents, but nothing compares to the sweet smell of money back in your bank account. With ‘Logne Forgiveness, Axe is delivering on both.
The new campaign highlights the affordability of its Fine Fragrance Collection, which features scents formulated by world-renowned perfumers — all for under $10. To drive the point home, the brand is encouraging fans to comment on its TikTok post with how much they’ve spent on expensive cologne along with their Cash App $cashtag to be reimbursed for their past purchases.
In addition to meeting its Gen Z audience where they are on TikTok, Axe is also taking full advantage of this generation’s buying power in the luxury space. Find your audience’s favorite spots and consider ways you can add value. Maybe that’s a free trial on an additional service or a discounted rate for loyal customers. Always be on the lookout for ways to delight your customers and (strategically) put your money where your mouth … or nose … is to demonstrate value.
TL;DR: Axe reimburses its audience for the money they’ve spent on expensive fragrances in its TikTok-centered ‘Logne Forgiveness campaign, meeting Gen Z where they are and creatively demonstrating brand value.
