If you ever fantasized about building your own robot to do your homework or clean your room, your dreams are one step closer to coming true. While they may not be able to fold your laundry, OpenAI is passing the power of its industry-transforming chatbot to the people, letting users create their own mini-ChatGPTs.
Called GPTs, OpenAI says these custom chatbots can be built by anyone — no coding skills required. Just tell it what you want it to do, upload any extra knowledge or data it will need, and let the magic of AI do the rest. Your bot can do just about anything — create a GPT trained on your brand voice and style guide to craft personalized marketing copy, upload event data for your upcoming user conference and let it create custom agendas for attendees, or share details on your products and have the bot walk customers through their buying journey. (Or, feed it all of Taylor Swift’s lyrics for when you need to translate technical jargon into something a bit catchier.)
For now, custom GPTs are only available to paid ChatGPT subscribers, with plans to expand to more users soon. And while OpenAI is offering some enhanced privacy controls for these new bots, we still recommend caution before uploading any private or sensitive company information into the database.
TL;DR: OpenAI rolls out GPTs, customizable chatbots you can train on your own data. Marketers can use these bots for a variety of purposes, like crafting on-brand marketing copy.
A Glow Up for the Comment Section
Stay out of the comment section. This sage advice has been around since the dawn of the internet, sparing the feelings of millions. But for brands and marketers who must dive into the depths of these public forums, YouTube is testing a lifeline.
The video platform’s new comment topics feature uses AI to summarize and sort comments into categories based on what your audience is talking about. For instance, if your comment section under a product demo video is filled with mentions of a favorite feature, that might be one of the topics. And if another group is discussing tools they’re struggling with, that would appear as a second topic. Any YouTube user can quickly scan these topics to jump to the conversation that interests them the most.
Although it's still only available to a small test group, the new capability could be a real time-saver for marketers and serve as a launching pad for future content and services. By quickly spotting the topics that are generating the most conversations, you can more swiftly identify areas of interest and any gaps where you could better address customers' needs. The comment section never looked more promising.
TL;DR: YouTube is testing an AI-powered comment summarization tool that could help brands more easily engage with followers and review audience feedback.
69%
of marketers plan to use first-party data to target their campaigns this holiday season.
As we march toward a cookie-less world, collecting data directly from your audience continues to be essential. Make sure first-party data is on your holiday list as you plan for the end of the year and beyond.
What’s the secret to snapping the perfect #GoldenHour shot? A new smartphone camera lens from Gold Peak Tea. To celebrate nature’s perfect lighting, the beverage brand sent professional photographers a physical photo filter (yes, the IRL kind) that uses its signature tea to achieve that golden glow at any time of day. The #ShotWithGoldPeak digital campaign really took off when those influencers started sharing their shots on social media and encouraged followers to enter to win their own filter.
What really made Gold Peak Tea’s campaign shine was its outside-of-the-digital-box thinking and willingness to lean into a concept and physical product that even the brand admits is a little wild. Paired with a seasonal tie-in and an influencer-driven launch, the combination proved to be a recipe for engagement.
But you don’t have to be a beverage brand to brew up a creative strategy. Mix things up by introducing a physical component to your content that gives your audience another opportunity to connect digitally. Maybe it’s a branded giveaway at your next industry event or something you send to other thought leaders in your space to get the conversation started. Find the right ingredients for your next campaign. TL;DR: Through its beverage, social strategy, and smartphone camera lens, Gold Peak Tea mixes physical and digital elements to give its audience a chance to experience golden hour at any time.