Whatever happened to predictability? Email marketing and CRM platforms are using it to fuel AI offerings, providing marketers with new opportunities to strengthen customer relations and streamline processes.
Mailchimp is diving into AI with 150 new and updated features (many still in beta testing). The platform's new email generator tool will recommend copy ideas and test different versions that can be tailored to create a personalized campaign. You’ll then receive a run-down of the campaign's performance and suggestions to make future improvements.
HubSpot recently announced two AI tools — Content Assistant and ChatSpot.ai — which help compose personalized emails, generate content ideas, and more.
Zoho announced a ChatGPT integration for its assistant, Zia. This update promises to help marketers save time (and creative juices) by refining language in emails, summarizing customers’ support requests, assisting with content creation for social media, and more.
As AI is integrated into email marketing and CRM platforms, marketers have more ways than ever to be smart about how they reach their audience — whether it’s the milkman, the paperboy, evening TV viewers, and beyond.
TL;DR: More and more CRM and email marketing platforms are integrating AI into their tools, promising to help marketers save time, streamline processes, and enhance customer relations.
89%
of U.S. workers believe adopting emerging tech (like AI) will benefit their businesses.
As the flurry of Twitter competitors continues, Post is one of the latest to take off on iOS.
How It Works:
The bulk of the action on Post can be found on the News tab. Here users can browse articles from media outlets like Reuters and Fortune, as well as like, repost, and comment (sans character limits). Previews of shared articles are free, but some require payment to view in their entirety, with prices set by the publisher. Users can also repost articles and receive micropayments (aka tips) for their commentary and give tips when an outlet or journalist posts something they like.
Why We Care:
As prominent journalists like Daniel Paisner, Steven Beschloss, and more continue to utilize the platform, Post is setting itself up to be a potential Twitter replacement for the media crowd — and a new place for marketers to engage reporters. And while sharing news and journalism are key components of this platform, it also emphasizes debates and discussions, making it a potential source for social listening and trendspotting opportunities.
WHAT LIT US UP
Play It by Ear
Coachella, Lollapalooza, Bonnaroo … the music festival landscape is a crowded one. How is one gathering supposed to stand out from the rest? San Francisco’s Outside Lands (OSL) took an organic route to connect with its audience on a personal level.
The three-day festival had some of the biggest names in music and almost 100 food vendors in attendance. With all of these acts and dishes to document, user-generated content played a big role in OSL’s social strategy, often reposting concertgoers’ shares. OSL even started a Discord channel so fans could have a place to talk exclusively about the event, without having to weed through the other top trends of the day. Pair this with popular memes, conversation-starting prompts, and other engaging posts and you have a solid organic content foundation.
With marketing budgets being increasingly scrutinized, capitalizing on unpaid opportunities is essential for most brands. But even if your funds aren’t getting leaner, don’t underestimate the power of organic. It makes your brand approachable and accessible, two vital elements of a successful strategy.
TL;DR: The Outside Lands music festival executed an organic social media strategy proving you don’t need a big budget to form a deep and positive connection with your audience.