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title: Reduce, Reuse, Raccoons
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LinkedIn drops new stickers to increase in-app engagement, Meta shares ad performance insights, and Oreo Thins and Microsoft team up to give workers a much-needed snack break.

| View in browser October 27, 2022 Need insights on the latest trends to inform your strategy? We’re excited to announce the launch of What’s Next Now, our new monthly trends report, which is available free of charge to Tier One clients and via paid subscription on Substack. Join the cultural conversation to keep your brand at the forefront. Subscribe today. Stick(er) the Landing Last week, LinkedIn announced the addition of people and page link stickers. While the idea isn’t entirely new (we’re looking at you, Instagram Stories), the tag sticker is a nice way to credit someone in a post and broaden its reach, or add a more visible link to your content.    The sticker also can help your content on LinkedIn come off as less rigid and more personable. Last year, LinkedIn tested its own version of story posts, similar to the Instagram feature. While it ultimately didn’t work on the platform, the integration of these stickers and the earlier rollout of templates could provide an alternative route to capturing some of the same elements that make story content successful. Namely, these features can break up purely text-based posts and add visual interest.   TL;DR: New LinkedIn people and page link stickers give the potential for more personalization in brand content and direct engagement.  Take 5 (for FB and IG) Confused about how to make ads on Facebook and Instagram successful as privacy restrictions continue to increase? Meta has heard your frustrations and in response, launched its new Performance 5 Framework. The free resource provides five data-proven tactics to improve advertising performance on both platforms, including features to optimize ads: Conversions for API: Implement it to establish a direct connection between your CRM data and the Media Ads platform.  Simplified Ad Sets: Combine ads, ad sets, and campaigns to boost both cost efficiency and performance.  Other tactics zero in on strategy shifts based on ad performance data: Broad Targeting: With the uptick in privacy restrictions, casting a wide net actually produces better results than pinpoint-specific targeting. Mobile-friendly Video: We know social users are often using the apps on their phone, so vertical videos that are 15 seconds or less in length perform best. A/B Testing: The gold standard of ad testing help your zero in on the type of ads that resonate most with your target audience. TL; DR: The ongoing privacy crackdown presents new challenges for advertising on social media, but valuable new insights from Meta can help you succeed in this new environment. What Lit Us Up A Batch Made in Heaven Did you get the Thinvite? If so, you may be due for a snack break with Oreo Thins and Microsoft 365. This unlikely duo teamed up to combat record levels of burnout in the U.S. and urge tired workers to take time for themselves.    The campaign encourages employees to take a 15-minute break from adulting at 2 PM ET from November 1-3. If that sounds like a sweet treat, you can sign up on the dedicated site to receive a Microsoft Teams invitation to block the time off in your calendar and access a playful short video, “Return to the Pawfice,” which features adorable puppies running wild in an empty office. And, of course, the campaign urges participants to snack on Oreo Thins — the company’s slimmer cookies targeted to grownups — during the reprieve.   After teasing out the campaign on Instagram a week ago, the duo made it known they were not filling (er, fooling) around. Microsoft also created two Oreo-themed emojis that can be used in Teams chats when users type Oreo and OreoYum. Who could turn down this offer to eat snacks and watch cute puppy videos on the clock? As workers across the country return to the office, this lighthearted break aims to be a brief distraction to recharge their batteries.   This equally thoughtful and fun campaign is another step in the right direction amid brands’ efforts to address mental health concerns in the workplace. With the focus solely on taking time for yourself and doing (and eating) something that makes you feel good, both companies demonstrate a commitment to employee mental well-being.    While you don’t have to team up with a cookie brand to get the same effect, every brand should aim for honest and transparent communication surrounding mental health (and snack breaks).    TL;DR: Oreo and Microsoft have partnered to get workers to take a snack break and address burnout and mental health in the workplace. ICYMI Instagram Is Testing an In-app Scheduling Tool for Posts and Reels via TechCrunch TikTok Launches Automated Smart Performance Campaigns to Boost Ad Performance via Social Media Today Get More Control Over Your Ad Experience With My Ad Center via Google (Was this email forwarded to you? Sign up here.)       Copyright © 2022 Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive in ever-changing business climates. Our integrated marketing campaigns turn B2B and B2C innovators in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their mission to the most pressing challenges and opportunities of our time. For more information visit: tieronepr.com 129 South St., Boston, MA 02111 \| 209 W Jackson Blvd., Chicago, IL 60606 Unsubscribe Manage preferences |
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