Stick(er) the LandingLast week, LinkedIn announced the addition of people and page link stickers. While the idea isn’t entirely new (we’re looking at you, Instagram Stories), the tag sticker is a nice way to credit someone in a post and broaden its reach, or add a more visible link to your content.
The sticker also can help your content on LinkedIn come off as less rigid and more personable. Last year, LinkedIn tested its own version of story posts, similar to the Instagram feature. While it ultimately didn’t work on the platform, the integration of these stickers and the earlier rollout of templates could provide an alternative route to capturing some of the same elements that make story content successful. Namely, these features can break up purely text-based posts and add visual interest.
TL;DR: New LinkedIn people and page link stickers give the potential for more personalization in brand content and direct engagement.
Take 5 (for FB and IG)Confused about how to make ads on Facebook and Instagram successful as privacy restrictions continue to increase? Meta has heard your frustrations and in response, launched its new Performance 5 Framework. The free resource provides five data-proven tactics to improve advertising performance on both platforms, including features to optimize ads:
Other tactics zero in on strategy shifts based on ad performance data:
TL; DR: The ongoing privacy crackdown presents new challenges for advertising on social media, but valuable new insights from Meta can help you succeed in this new environment.
What Lit Us Up
A Batch Made in HeavenDid you get the Thinvite? If so, you may be due for a snack break with Oreo Thins and Microsoft 365. This unlikely duo teamed up to combat record levels of burnout in the U.S. and urge tired workers to take time for themselves.
The campaign encourages employees to take a 15-minute break from adulting at 2 PM ET from November 1-3. If that sounds like a sweet treat, you can sign up on the dedicated site to receive a Microsoft Teams invitation to block the time off in your calendar and access a playful short video, “Return to the Pawfice,” which features adorable puppies running wild in an empty office. And, of course, the campaign urges participants to snack on Oreo Thins — the company’s slimmer cookies targeted to grownups — during the reprieve.
After teasing out the campaign on Instagram a week ago, the duo made it known they were not filling (er, fooling) around. Microsoft also created two Oreo-themed emojis that can be used in Teams chats when users type Oreo and OreoYum. Who could turn down this offer to eat snacks and watch cute puppy videos on the clock? As workers across the country return to the office, this lighthearted break aims to be a brief distraction to recharge their batteries.
This equally thoughtful and fun campaign is another step in the right direction amid brands’ efforts to address mental health concerns in the workplace. With the focus solely on taking time for yourself and doing (and eating) something that makes you feel good, both companies demonstrate a commitment to employee mental well-being.
While you don’t have to team up with a cookie brand to get the same effect, every brand should aim for honest and transparent communication surrounding mental health (and snack breaks).
TL;DR: Oreo and Microsoft have partnered to get workers to take a snack break and address burnout and mental health in the workplace.
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